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FASHIONCLASH Festival with Branko Popovic

Every year since 2009, fashionistas descend to Maastricht as the city hosts the FASHIONCLASH Festival. It has attracted more than 900 talents from 50 different countries. This year’s 8th edition is bigger and better, involving more than 150 designers and artists from all over the world who will showcase their work and creations to a diverse international audience. Our Maastricht Students reporters sat down with Branko Popovic, founder of Fashion clash, and Melissa Stoots at Alley Cat Bikes & Coffee the location where it all began for Fashionclash Maastricht. What started as a small scale event grew to one of the main annual attractions of the city.

Interview and photography: Brian Megens
Interview and text: Karissa Atienza

What is FASHIONCLASH?
The whole idea started at the Maastricht Academy of Fine Arts and Design. When we graduated, there was no perspective for designers so it meant that most just left. It was quite a shame because there were a lot of good designers and people also weren’t aware of the Art Academy. We thought why don’t we organise a fashion show for local designers and our own work? It’s very difficult for young designers to find an affordable stage. So in 2009, we officially established FASHIONCLASH as a foundation and secured funding from the city and the province. It was also around that time when the city filed for candidacy as a cultural capital so there was a lot of buzz in the air.
For the first edition, we said let’s try something and it just exploded from there! Initially, we targeted local designers but what happened was we had 60 designers from all over BeNeLux. The first edition was a success but we didn’t sell out. We did generate a lot of media attention and people were talking about the event and how great we could do this. So we thought let’s do it again, let’s do it better and use all the things we learned from the first edition. The second edition was a great success! The shows were sold out and we had designers from 11 countries. Then we really realised that whole idea of creating a stage for young designers was not a local problem but an issue everywhere.
When we choose a theme, we always choose a theme that is connected to something topical. For this year’s edition, we have ‘heritage’ as our topic. Since we have designers from all over the world, we wanted to talk about how designers deal with their heritage. Everybody is immigrating everywhere, so how do designers deal with that? It’s what they do, designers translate their life experiences and vision to their work. At the same time, we’ll have some fashion talks and debates where we’ll talk about these things. It sounds simple but it stimulates culture and diversity and most especially, the beauty of it.

Photo by: Brian Megens Photography (www.brianmegens.com)

Branko & Melissa

What is the aim and goals of FASHIONCLASH?
Ou aim is to provide an affordable stage for young designers to present their work and designs. Fashion week cost thousands of euros just to participate. Initially, we thought it was a local problem because for designers that live in Amsterdam or Berlin there are more possibilities but based on the first edition of FASHIONCLASH, we realised it was a problem for a lot of starting designers.
We are growing every year, developing the concept and the idea, and learn from each edition. We’re trying to contextually develop the idea of showing fashion as an art form which distinguishes us from all the other fashion weeks in the world. It now puts Maastricht in quite a unique place in fashion. Something we want to develop as well in the coming years is to become more of a national institute, meaning that we also do something in other cities like Amsterdam, but the festival will always remain in Maastricht. We’ve been growing more outside the country so we want to develop more nationally. Also, if we want to grow and challenge ourselves, it’s good to collaborate with people from outside the city because we’ve worked with everyone here. It also creates a broader audience.

Photo by: Brian Megens Photography (www.brianmegens.com)

How can the students get involved?
Most of our interns and volunteers are actually students and they come from different studies. We have Arts and Culture and European Studies students and also students studying International Business and Commercial Management. It also changes every year. Some years we have more students from the Hogeschool, some years we have more UM students.
For the festival, we build a team and together we organise the festival. There’s around 10 of us in the team but we need more volunteers for the festival itself. We need a lot of volunteers, for example to guide the international press, to seat the guests, help with the exhibitions, etc.  There are a number of students who are models during the show and a lot of students are also doing their graduation research with us, so students are very welcome to engage somehow.

Why should students get involved?
The whole project is a learning curve for everyone. Most get involved because they really like fashion, like fashion lovers who want to get involved with fashion and also students that are doing business but are interested in the fashion business who wants to see what goes on behind the scenes. It’s a very interesting experience! For example, Arts and Culture students who specialise in Media Culture can do a lot. We give student interns real work where they can learn from and skills that they can further develop. It’s also a great way for student volunteers to meet people. You get to meet local and international designers, other people from the city and fellow students.
What do we have for students? It’s a really accessible festival. Just come and watch! Bring your student card and we have student tickets for 5 euros which you can buy at the venue itself. It’s nothing to see designers from all over the world. There are a lot of things for free, for example the exhibition market and events in the city. There’s also a party in the venue. It’s a very nice gathering of young people from all over the world. I would really recommend it!

Would you like to be part of the FASHIONCLASH Festival? Become a volunteer by sending an e-mail to Melissa at volunteers@fashionclash.nl!
The FASHIONCLASH Festival is accessible to everyone. Most of the programme is accessible for free while you can secure your spot at the Fashion Shows by purchasing a ticket. Don’t forget to check out their FB page or their website for more information on the Festival!

Photo by: Brian Megens Photography (www.brianmegens.com)

© Brian Megens

WE Festival with Alexandra Frank

In a few weeks, Maastricht will play host to the vibrant WE Festival. But what is it? This week we met with Alexandra Frank. A third-year Arts and Culture student, she has been involved with the annual WE Festival since her first year and currently leads its programme committee. Read on to hear more about the upcoming WE Festival.

Interview and photography: Brian Megens
Interview and text: Karissa Atienza

© Brian Megens

Alexandra Frank, WE-Festival 2016

What is WE Festival?
It all started in 2010 as a small event organised by students who wanted to connect the squats (people who occupy empty houses to live in them) with the local community. Since then, the festival has grown much bigger, year after year, as well as our organisation team and local partners. What we aim to do is to stimulate local culture by connecting different communities in the city, focusing on sustainability and community building.
There are many different activities organised for the week-long festival centred around 5 categories: arts and culture, food and sustainability, workshops, music, and film. The arts and culture category includes cultural activities and performances like theatre, circus performances and art exhibitions while under food and sustainability, we have workshops, lectures and debates dedicated to create awareness about sustainability as well as daily vegan/vegetarian cooking workshops and walking dinners. Workshops can be for any skills that our volunteers want to share, last year we had belly dancing and woodworking for example. The music category includes the evening parties which features a mix of world-renown and local artists and bands. This year, we are hosting our first dedicated film festival.

© Brian Megens

Alexandra Frank, WE-Festival 2016

How can students participate in the WE Festival?
Students can participate in many ways. They can join the WE Festival as a visitor or a volunteer. They can share any skill or hobby for a workshop or an exhibition. It could be skills like pole dancing or cooking, anything or display their artworks during the event. Students can also attend the parties we organised. The bigger parties are during the weekend while in the weekdays, we organise smaller events like a chill music evening. As a visitor, students can also learn new things, go to skills workshops,lectures on sustainability, or watch films. There are a lot of activities organised throughout the week on various things and for different interests.

© Brian Megens

Alexandra Frank, WE-Festival 2016

How is the WE Festival different from last year?
We are getting bigger year by year, both the festival and the organisation team. Last year, we only had 4 categories, this year we added another category – film. The activities within the festival itself also changes year by year. The artists and the workshops are different every year depending on the volunteers and people’s interests.

© Brian Megens

Alexandra Frank, WE-Festival 2016

How did you get involved?
I heard about it from a friend 3 years ago who was involved and asked me if I wanted to join.I joined the organisation because I like the idea of community-building, connecting the students with other Maastricht communities. I was first in the promotion team and then last year, I joined the programme committee. This year, I’m head of the programme committee.

What are you looking forward to the most?
Everything! I’m looking forward to see the whole event happening.

© Brian Megens

Alexandra Frank, WE-Festival 2016

The WE Festival is from 24 April to 1 May at various locations in Maastricht. The festival kicks off with a free Open-air party at the Stadspark on the 24th  and two back-to-back closing parties on the 29th and the 30th. For more updates on the WE Festival’s programme, check their programme page or Facebook event.

Maastricht’s students are not ready for the new Muziekgieterij

It seemed like after the Muziekgieterij was shut down last year despite the voice of politely protesting students, many of us had eagerly anticipated the re-opening of Maastricht’s unique alternative club at the new location at Boschstraat. The Bruis Festival promised two days of cultural entertainment for young people like us, with an international lineup with promising bands, some of which I am sure will play arenas in the UK or tour with Coldplay before too long. Some of them are already on the way with TOY and Fidlar playing SXSW in Austin, the ladder playing festivals with Metallica and the Red Hot Chili Peppers this year. I Am Kloot from the UK played Glastonbury, Lowlands, and Pinkpop so having them in Maastricht was kind of a big deal. Read more